WHAT'S INSIDE
Over the past few years, the industry has seen new forms of advertising enter the market, including mobile, video, native and in-image ads, as well as open exchanges and private programmatic marketplaces.
This guide shares insights into how four publishers see these new forms of advertising fitting into their overall monetization strategies, as well as background and tips on native and in-image and insights into the media consumption habits of the Millennial generation.
