The Rise of the Visual Web And Why It's Changing Everything (Again) For Marketers
WHAT'S INSIDE
This guide contains everything you need to know about the visual web and assesses the impact today's image-centric culture has on marketing and advertising. If you're an advertiser, publisher or simply interested in what heck the 'visual web' is, this 30-page guide will shed new light on modern day consumer-marketing in the visual age.
Some Key Takeaways From the Study:
Only 52% of respondents said that they were somewhat familiar or very familiar with the term "visual web"
Nearly everyone surveyed (96%) said the visual web would be either somewhat important or very important to the future of digital marketing
69% of respondents were spending over $100,000 per year to create visual content to support marketing objectives
45% of respondents were spending over $1M per year to distribute visual content
