---
title: Guides | Visual Web Study
description: This guide provides an overview of the visual web and assesses the impact an image-centric culture has on marketing and advertising.
---

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## The Rise of the Visual Web And Why It's Changing Everything (Again) For Marketers 

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WHAT'S INSIDE

This guide contains everything you need to know about the visual web and assesses the impact today's image-centric culture has on marketing and advertising. If you're an advertiser, publisher or simply interested in what heck the 'visual web' is, this 30-page guide will shed new light on modern day consumer-marketing in the visual age.

 

**Some Key Takeaways From the Study:**

- Only 52% of respondents said that they were somewhat familiar or very familiar with the term "visual web"

- Nearly everyone surveyed (96%) said the visual web would be either somewhat important or very important to the future of digital marketing

- 69% of respondents were spending over $100,000 per year to create visual content to support marketing objectives

- 45% of respondents were spending over $1M per year to distribute visual content

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